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Consultancy Services
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Product Commercialization
How do you know if your product will succeed beyond computer models and AI? Will the doctors write for the drug? What’s compelling to you about the product versus the doctors? Beware, the advisory boards and doctors telling you what you want to hear.
Commercial plans versus Medicaid versus Medicare D…the age of the target patient matters…
Go to market commercial team structure. Commercial team size scaled to rare disease. Rare disease versus very rare disease. The sales team size matters most in this instance.
Pricing strategies
Product launch plans from Phase 3 trials to NDA to the actual launch day
KOL advocacy and access, the greatest challenge to launch, tactics to gain and maintain with the key Specialty clinics
KOL advocacy and access, the greatest challenge to launch, tactics to gain and maintain with the key Specialty clinics
Product launch plans from Phase 3 trials to NDA to the actual launch day
Clinical study profile and site locations aligned for success
Clinical endpoints of meaning for commercialization approval and differentiation
Leadership
Targeted Selection for the commercial team, what matters most for each of the positions? Is the resume enough? Hiring friends for roles? How do you know if people are the right fit for rare disease?
Incentive Compensation plans. For instance, rare disease IC plan must include LTI
Productivity means of success for the commercial team
First line leader impact assessment
Mid-level to executive level leadership, cost versus benefit
Sales Account Manager impact and assessment
Sales and Marketing Effectiveness
Marketing Plans aligned with medical and the sales team
Commercial team pain points
Situational Leadership
Performance Management
People development plan
Business Plans aligned with strategy and not just tactics
Sales people trained to influence and persuade
Clinical reprints available for the commercial team
Insurance and market access plans acceptance in balance without giving away revenue
Limited Distribution Network for rare disease to ensure of timely insurance approval and delivery to patients
Solutions offered to these and other questions in rare disease commercial sales
Advocacy partnership
Culture
Corporate culture – goal versus reality.
Ethical and uncompromised
Employee retention: Do employees really want to stay? Or, is there nothing better in the market?
Listening to feedback across the organization
Commercial team pain points
Employee retention: Do employees really want to stay? Or, is there nothing better in the market?
Silos, protect your job, versus connectivity in culture.