Situation
A change in Federal Employee Program access created an opportunity that had not been fully recognized or prioritized.
Approach
Identified the affected markets and concentrated commercial resources around the newly accessible opportunity.
Result
Approximately 3× sales growth in the targeted business.
About Joseph McCoy
Joseph McCoy is Founder and Principal Consultant of PharmaKonsult and an executive commercial strategy advisor with more than three decades of pharmaceutical and biotechnology commercial leadership experience across neuroscience, rare disease, endocrinology, institutional healthcare and specialty pharmaceuticals.
