Situation
Veterans Affairs purchasing processes were limiting product access and regional performance.
Approach
Identified the institutional barrier, determined where purchasing authority resided and helped develop a strategy to address it.
Result
Approximately 250% regional sales growth.
About Joseph McCoy
Joseph McCoy is Founder and Principal Consultant of PharmaKonsult and an executive commercial strategy advisor with more than three decades of pharmaceutical and biotechnology commercial leadership experience across neuroscience, rare disease, endocrinology, institutional healthcare and specialty pharmaceuticals.
