Situation
XCOPRI launched during the disruption of COVID-19, creating significant access and execution challenges.
Approach
Maintained organizational focus, adapted execution and led the region through an unprecedented launch environment.
Result
#1 national launch performance.
About Joseph McCoy
Joseph McCoy is Founder and Principal Consultant of PharmaKonsult and an executive commercial strategy advisor with more than three decades of pharmaceutical and biotechnology commercial leadership experience across neuroscience, rare disease, endocrinology, institutional healthcare and specialty pharmaceuticals.
